A Woman Said She And Her Dead Co-Worker Had Been Attacked – But Police Grew Suspicious Of Her Story

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Images: via Washington Post / Twitter/PeakeCMJ

It’s a Saturday morning in March 2011 in the suburban city of Bethesda, Maryland. And soon, the streets will soon be filled with weekend shoppers. But in one high-end yoga store, a terrible discovery awaits. Inside are two beaten and bloody employees – one dead and one miraculously alive. But as police begin to investigate, they realize that not everything is as it seems.

Image: WestportWiki

Founded in 1998 in Vancouver, Canada, the athletic clothing retailer Lululemon athletica inc. is known around the world for its products – particularly its yoga pants and accessories. And although some have criticized the high prices in their stores, there are plenty of customers who remain devoted to the popular brand.

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Image: Smith Collection/Gado/Getty Images

In fact, Lululemon utilizes a technique known as holistic guerilla marketing to shape an entire sense of identity around its brand. And to many devotees, their next transaction is as much about buying into a lifestyle as it is about purchasing a pair of pants. But in March 2011 the retailer’s image suffered a terrible blow.

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